The Media Building
Through the example of Spots Berlin, where a real estate group attempts to promote an uninhabited office building—by means of an architectural installation—the communicative vocation of architecture is called into question. A building whose media facade becomes a symbol, a global shop window, displaying interventions by artists, but also its own image, moving beyond the frontiers of a city. Does it have the vocation to communicate, or to become one media among many? Between architectural and artistic alibi, the building distills within its function as media, a subjugated, yet sometimes quite vocal idea. Aurélien Gillier is a journalist, graphic designer and exhibitions curator.
