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Bertrand Julien-Laferrière

A graduate of École Centrale, Paris, University of California, Berkeley, and Insead, he was Managing Director of the Ricardo Bofill’s Taller de Arquitectura in the 1980s then joined Accor Hotels and Club Méditerranée with worldwide responsibility for real estate and development. He then moved on to become Member of the Management Board and Chief Development Officer of Unibail-Rodamco where he was in charge of the group’s major real estate development projects in Europe, before joining Société Foncière Lyonnaise in 2010 as CEO. He currently acts as Head of Real Estate at Ardian, the leading Alternative Asset Manager in Europe.

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The client and the architect

Bertrand Julien-Laferrière

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The client and the architect

Bertrand Julien-Laferrière, former CIO of the Société Foncière Lyonnaise, collaborated with PCA-STREAM on the design of #cloud.paris. This building, located in the heart of Paris, combines work spaces that coincides with the aspirations of the creative classes and the employees of high value-added industries, which are turning away from the single-use business centers of the periphery. As part of the documentary “PCA-STREAM: From research to action”, we asked him to reconsider the development of this project. Here, he goes into more detail about the relationship between the client and the architect in the French context.

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Contemporary memories

Bertrand Julien-Laferrière

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Contemporary memories

Using an amount of grand office building rehabilitation projects, to artists Per Barclay and Alain Bublex, Société Foncière Lyonnaise conducted a reflection on the transformation of a place of industrial heritage of the 20th century to a contemporary live-work environment. This former factory in Boulogne-Billancourt, converted into offices in the late 20th century, underwent a new transformation to fit the needs of businesses today. For Bertrand Julien-Laferriere, the challenge is to define a new archetype of building services including design, functionality, and comfort of work areas which will foster innovation and talent development. The friction of cultures and artistic creativity with economic activities gives meaning to those who live and work in this environment a second thought. Bertrand Julien-Laferrière graduated from École Centrale, Paris, University of California, Berkeley, and Insead. He is Head of Real Estate at Ardian, a leading Alternative Asset Manager in Europe.

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Producing Architecture

Bertrand Julien-Laferrière

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Producing Architecture

What is the impact of current economic transformations (the financialization and the acceleration of the economy, the increasing value of intangible assets) on the way architecture is produced? In only ten years, a massive influx of private capital has transformed existing buildings into fast-moving liquid financial assets. On the contrary, the production process of new projects has slowed down considerably and become much more complex, all the while the resources of the government and local authorities are dwindling. As a result, a process of devolution and transfer of architectural production to the private sector is occurring, and it is probably irreversible. In France, cultural and architectural needs were seen as being legitimately addressed only by public contracts due to the country’s Jacobin tradition (i.e., a centralized State tradition). Private commissions must gradually emancipate from the tutelage of the public sector; to achieve this, private decision-makers must increase their knowledge of architecture and architects and understand that design is at the heart of the process of value creation. Bertrand Julien-Laferrière graduated from École Centrale, Paris, University of California, Berkeley, and Insead. He is Head of Real Estate at Ardian, a leading Alternative Asset Manager in Europe.

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Training Citizen Architects to Serve a Community

Andrew Freear

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Training Citizen Architects to Serve a Community

Designing an inclusive city implies involving their residents in urban projects, but what is the role of architects and urban planners in this process? For Andrew Freear, the head of the Rural Studio program, they both have the ethical responsibility of getting locally involved via concrete projects. Architectural schools must thus take on training citizen architects by engaging them in learning by doing, and thus have them redevelop a deep connection with context and places, acting as neighbors and activists within communities in order to collectively carry out experimental projects that tangibly improve society and the environment.

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Collaborating with situations

Joana Hadjithomas & Khalil Joreige

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Collaborating with situations

The two Lebanese artists and filmmakers were awarded the 2017 Marcel Duchamp Award for Unconformities, a project currently on display at Hamburger Bahnhof in Berlin. This artwork, like their approach, is based on a methodology of investigation and excavation and aims to offer another reading of history and the traces of the past.

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Design: Reparation

Nicolas Nova

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Design: Reparation

Nicolas Nova is a social anthropologist. Inspired by New Media Studies and design fiction, he contends that the future of design lies in recycling and reparation as well as reinventing forms and functions. Did you know that a used flip-flop could serve as a lighter?

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From "Mediance" to Places

Augustin Berque

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From "Mediance" to Places

The geographer and orientalist Augustin Berque revisits the polysemic dimension of the term “milieu,” and explains the distinction made by mesology—“the area of biology that deals with the relationships between the environments and organisms”—between “environment” and “milieu.” The reality of things differs depending on the environment of each species or culture, the object doesn’t exist in itself but according to its relationship with the subject. In this way, mesology goes much further than the subject/object dualism of modern science. Ontologically “trajective,” the environment is neither objective nor subjective, but firmly between the two theoretical subject/object centers. Berque takes the term “mediance,” meaning the dynamic coupling of the individual and their surroundings, from the Japanese “fūdo,” to which he adds “trajection,” a process that results in the “mediance” of human existence in its concrete surroundings. Taken as a whole, all human environments, distinct from the biosphere through their eco-techno-symbolic dimension, form the ecumene. For architecture, this implies a respect for history and the environment, without mimicking ancient forms, creating from the “mediance” of each place.

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An Attempt to Drain Places

Larissa Fassler

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An Attempt to Drain Places

Larissa Fassler is a “Neo-Situationist” artist. By exploring places over the course of many hours, she gleans their ephemeral essence, which she then superimposes on the fixed urban master plan. The subjective maps thus generated highlight both urban narratives and history.

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Maximizing reuse, minimizing transformation

Armand Bernoud

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Maximizing reuse, minimizing transformation

Maximum is a design studio that maximizes the value of waste; its material, its form and its engineering. Some materials are transformed in a semi-industrial process while others give birth to unique pieces, such as the glass walls of the Centre Pompidou caterpillar.

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Eager to share more generously the results of its collaborations and research, PCA-STREAM publishes STREAM VOICES, its online magazine!

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