Claudia Ferrazzi

Claudia Ferrazzi is the former presidential advisor and ministerial representative at the Venice Biennale. A committed Franco-Italian, she was Deputy General Administrator of the Louvre Museum, then General Secretary of the French Academy at Villa Medici in Rome. Claudia Ferrazzi promotes Viarte to free managers from conformism, advocating art as a source of inspiration for innovative, culture-driven leadership.

Podcast

“ Bringing the artist back at the heart of the city. ”

Podcast

“ Bringing the artist back at the heart of the city. ”


Story-telling as a meta skill

Claudia Ferrazzi, former government advisor on culture and audiovisual affairs, aims to put the artist back at the heart of the city by bringing together disciplines and industries. Founder of VIARTE, she uses art to support the implementation of new management methods. By adopting a narrative rather than a medium-based approach, she seeks to build bridges between the corporate world and artistic practice.

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Eager to share more generously the results of its collaborations and research, PCA-STREAM publishes STREAM VOICES, its online magazine!

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