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Isabelle de Ponfilly

A specialist of workplace environments and workplace design, and CEO of Vitra France since 1998, she is also president of the board of directors of the École Nationale Supérieure des Arts Décoratifs (ENSAD), co-president of Actineo (the observatory of the quality of life in the office), and director of the board of ISTEC (Institute of Higher Education in Marketing and Business).    Actineo

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Furniture on the wake of change

Isabelle de Ponfilly

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Furniture on the wake of change

Office furniture is an essential part of the workspace. Design editors must anticipate new uses, respond to business demands, and ensure good marketing. In branding, the Swiss publisher Vitra has developed relationships with prolific designers and architects Andrea Branzi, Arik Levy, and Ronan and Erwan Bouroullec. Between anticipation and brand strategy, design of office furniture systems offers adaptability and flexible configurations to meet the specifies of each society. Isabelle de Ponfilly is the CEO of Vitra France.

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Eager to share more generously the results of its collaborations and research, PCA-STREAM publishes STREAM VOICES, its online magazine!

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