Story-telling as a meta skill

  • Publish On 14 March 2024

Claudia Ferrazzi, former government advisor on culture and audiovisual affairs, aims to put the artist back at the heart of the city by bringing together disciplines and industries. Founder of VIARTE, she uses art to support the implementation of new management methods. By adopting a narrative rather than a medium-based approach, she seeks to build bridges between the corporate world and artistic practice.