At emlyon’s upcoming Gerland campus, which welcomed its inaugural students in September 2024, we’ve arranged the buildings around a spacious interior street and a spectacular central hub—Cœur Battant, the “beating heart” of the campus—where daily activities and key school events will converge. Every element is designed to foster interaction, serendipity, and collective intelligence. The campus opens itself up to the city, as well as to businesses and events. It is fully aligned with the environmental dynamics of the Gerland District as well, with its extensive garden and commonsense approach to sustainability, exemplified by its uncomplicated and efficient facades adorned with terraces and inviting outdoor walkways.
Serendipity
175 Haussmann — Lazard
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At 175 Haussmann, PCA-STREAM brought together two buildings to create a new cutting-edge office complex, completed by an emblematic contemporary extension, to house the headquarters of the Lazard bank. The interior design team created the public and reception areas, using hospitality codes and a combination of openness and confidentiality.
52 Champs-Élysées — Interiors
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PCA-STREAM’s restructuring of 52 Champs-Élysées, the former Virgin Megastore, contributes to renewing the image and attractiveness of the Champs-Élysées. The imposing Streamline modern Art Deco building gains new coherence thanks to a magnification of its architectural style and a clarification of its program. It will host a Galeries Lafayette department store, high-end offices, and an exceptional garden restaurant overlooking Paris.
Stream Café
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At the heart of the Stream Building, PCA-STREAM's flagship project, the agency's interior architecture department has created the Stream Café, a reception area with hybrid uses that symbolizes the involvement of the Stream research program in the design of this unique complex, winner of the first Réinventer Paris call for innovative urban projects.
MOCO — Contemporary art center
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A new institution for the arts in Montpellier, the MOCO brings together the Panacée and the École Nationale Supérieure des Beaux-Arts of Montpellier Méditerranée Métropole around the Montcalm Hotel. This headquarters for contemporary creation aims to federate the art scene in Southern France, and to break with cultural centralism, while at the same time avoiding a repetition of the “Bilbao” recipe of the spectacular object. It explores the possibilities for the transformation of the city through art in line with an organic model that rises to the contemporary challenges of regenerating historic cores and recycling existing architecture. The MoCo is in phase with a younger generation’s aspirations towards collective appropriation, co-production and the idea of making do with and together.
Aéroville
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PCA-STREAM designed and completed a commercial and leisure center destined to become a new urban centrality in the Roissy-Charles de Gaulle airport area. Aéroville is inspired by the travel imaginary and diverts the codes of the international flagship store. It is a public space that hybridizes the codes of the airport with those of mixed-use activities of an urban center. Built in less than four years of studies and construction, it was delivered to the client, Unibail-Rodamco, in October 2013.
Training Citizen Architects to Serve a Community
Designing an inclusive city implies involving their residents in urban projects, but what is the role of architects and urban planners in this process? For Andrew Freear, the head of the Rural Studio program, they both have the ethical responsibility of getting locally involved via concrete projects. Architectural schools must thus take on training citizen architects by engaging them in learning by doing, and thus have them redevelop a deep connection with context and places, acting as neighbors and activists within communities in order to collectively carry out experimental projects that tangibly improve society and the environment.
Collaborating with situations
The two Lebanese artists and filmmakers were awarded the 2017 Marcel Duchamp Award for Unconformities, a project currently on display at Hamburger Bahnhof in Berlin. This artwork, like their approach, is based on a methodology of investigation and excavation and aims to offer another reading of history and the traces of the past.
Design: Reparation
Nicolas Nova is a social anthropologist. Inspired by New Media Studies and design fiction, he contends that the future of design lies in recycling and reparation as well as reinventing forms and functions. Did you know that a used flip-flop could serve as a lighter?
From "Mediance" to Places
The geographer and orientalist Augustin Berque revisits the polysemic dimension of the term “milieu,” and explains the distinction made by mesology—“the area of biology that deals with the relationships between the environments and organisms”—between “environment” and “milieu.” The reality of things differs depending on the environment of each species or culture, the object doesn’t exist in itself but according to its relationship with the subject. In this way, mesology goes much further than the subject/object dualism of modern science. Ontologically “trajective,” the environment is neither objective nor subjective, but firmly between the two theoretical subject/object centers. Berque takes the term “mediance,” meaning the dynamic coupling of the individual and their surroundings, from the Japanese “fūdo,” to which he adds “trajection,” a process that results in the “mediance” of human existence in its concrete surroundings. Taken as a whole, all human environments, distinct from the biosphere through their eco-techno-symbolic dimension, form the ecumene. For architecture, this implies a respect for history and the environment, without mimicking ancient forms, creating from the “mediance” of each place.
An Attempt to Drain Places
Larissa Fassler is a “Neo-Situationist” artist. By exploring places over the course of many hours, she gleans their ephemeral essence, which she then superimposes on the fixed urban master plan. The subjective maps thus generated highlight both urban narratives and history.
Maximizing reuse, minimizing transformation
Maximum is a design studio that maximizes the value of waste; its material, its form and its engineering. Some materials are transformed in a semi-industrial process while others give birth to unique pieces, such as the glass walls of the Centre Pompidou caterpillar.
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stream voices
Eager to share more generously the results of its collaborations and research, PCA-STREAM publishes STREAM VOICES, its online magazine!
Discover Stream Voices