Societal transformations

At emlyon’s upcoming Gerland campus, which welcomed its inaugural students in September 2024, we’ve arranged the buildings around a spacious interior street and a spectacular central hub—Cœur Battant, the “beating heart” of the campus—where daily activities and key school events will converge. Every element is designed to foster interaction, serendipity, and collective intelligence. The campus opens itself up to the city, as well as to businesses and events. It is fully aligned with the environmental dynamics of the Gerland District as well, with its extensive garden and commonsense approach to sustainability, exemplified by its uncomplicated and efficient facades adorned with terraces and inviting outdoor walkways.

At 175 Haussmann, PCA-STREAM brought together two buildings to create a new cutting-edge office complex, completed by an emblematic contemporary extension, to house the headquarters of the Lazard bank. The interior design team created the public and reception areas, using hospitality codes and a combination of openness and confidentiality.

Located near the Saint-Lazare train station, these new-generation offices in a former military barracks combine the best of two architectural heritages. They offer a comfortable and prestigious workplace, turned towards nature and the well-being of its users, French law firm Gide-Loyrette-Nouel. The building's heritage is magnified and remodeled, enhancing its attractiveness and competitiveness, while helping to write a new page in the history of Paris's ever-changing urban fabric.

PCA-STREAM’s restructuring of 52 Champs-Élysées, the former Virgin Megastore, contributes to renewing the image and attractiveness of the Champs-Élysées. The imposing Streamline modern Art Deco building gains new coherence thanks to a magnification of its architectural style and a clarification of its program. It will host a Galeries Lafayette department store, high-end offices, and an exceptional garden restaurant overlooking Paris.

PCA-STREAM’s restructuring of 52 Champs-Élysées, the former Virgin Megastore, contributes to renewing the image and attractiveness of the Champs-Élysées. The imposing Streamline Modern Art Deco building gains new coherence thanks to a magnification of its architectural style and a clarification of its program. It will host a Galeries Lafayette department store, high-end offices, and an exceptional garden restaurant overlooking Paris.

In the heart of the revitalized Porte Maillot district, PCA-STREAM revisits the Parisian modernist heritage and extends the city-nature dialogue. The agency’s intervention respects and enhances the architectural qualities of the original structure. On the north side, the façade grid is reinterpreted in a contemporary style inspired by its original rigorous layout. Designed as a balcony overlooking the Bois de Boulogne, it highlights the exceptional linear nature of the building with unobstructed views of the greater Parisian panorama.The new headquarters of Murex, the world leader in software for the financial markets, was designed above all to maximize interaction and collective intelligence, an essential function of a head office that has been reinforced by the health crisis. Spaces are streamlined and legible, and fluid circulation is ensured by a core of elevators and Chambord staircases on the first day. Employees meet and exchange ideas in a place conducive to informal dialogue.

#cloud.paris stems from PCA-STREAM’s research and Société Foncière Lyonnaise’s ambitions. In the time and age of the intangible economy, its inner city location and its versatility coincides with the aspirations of the creative classes and the employees of high value-added industries, which are turning away from the single-use business centers of the periphery. Following heavy restructuring, this urban campus was designed as a relational ecosystem where the collective experience stimulates innovation and productivity.

PCA-STREAM has designed an energy-positive office building in Issy-les-Moulineaux, a service sector cluster that is undergoing major transformation. We were driven to revisit the form of a tripod by the specific nature of the plot and our ambition for environmental excellence. This bold morphology opens the building on the city by freeing up green areas, and it optimizes the energy footprint whilst providing a functional work environment that is focused on improving the well-being of its users.

PCA-STREAM takes its inspiration from its research on new workspaces, which are gathered in the second issue of the Stream book-magazine, “After Office,” in order to design its premises in the Marais, on the site of a former printing house. Designed as an ecosystem that brings together a variety of spaces for the use of a large multidisciplinary team, this place is the spatial embodiment of PCA-STREAM as well as a manifesto of its innovative vision of the work space.

In the heart of Les Batignolles, PCA-STREAM is restructuring a former parking lot into a mixed-use complex of hotels, restaurants and offices. Based on the atypical and industrial dimension of the existing building, but also on the cultural and artisanal heritage of the neighborhood, the agency has chosen to infuse it with a spirit that emphasizes innovation and creativity. An emblematic central space physically and symbolically articulates the programs by offering cultural and event-based activities.

True to its urban vision of a sustainable, desirable, and inclusive city, PCA-STREAM is involved in Café Joyeux’s vocational center for the rehabilitation of people with mental and cognitive disabilities on the Champs-Élysées. As part of this solidarity-based partnership, the studio has designed a pop-up venue on the “world’s most beautiful avenue”, showcasing its staff’s capacity to provide quality service. The interior space, which is adapted to the special needs of its staff, has a welcoming and colorful atmosphere, providing a warm and friendly venue. On the walls, Café Joyeux’s adventure is displayed, while the prep space is open to the public in order for all the staff to be made visible, as this is not just a place of meeting and interaction, but also an awareness-raising project.